In 2023, HBCUGO approached Ranger & Fox to pitch a new graphics package that would span their full slate of sports coverage, most notably college football and basketball. There was a strong push for a fully 3D solution, so we evolved the previous flat, distressed look into a more premium, glossy 3D system, building on the foundation of the original package.
Given the scope of the project, Steve Panicara and I split responsibilities. Steve led the development of the "wraparound" package—handling the large-scale 3D elements—while I focused on the insert package, where the emphasis was on information hierarchy and layout.
For football, we had the opportunity to design a new dimensional scoreboard that could integrate across the entire graphics system, allowing for longer transitions and full-bar transform states. Basketball, with its faster pace, required a different strategy—one that prioritized keeping key information visible at all times.
Once football wrapped and the core design language had been established, I stepped in to lead both the insert and wraparound packages for basketball, ensuring visual and functional continuity across the board.
HBCUGO
General Manager Clinton Evans
Sr Coordinating Director Renardo Lowe
Marketing & Production Consultant Michelle Brooks
Supervising Producer Jacqueline Coleman
Production Executive Gina Holland
General Manager Clinton Evans
Sr Coordinating Director Renardo Lowe
Marketing & Production Consultant Michelle Brooks
Supervising Producer Jacqueline Coleman
Production Executive Gina Holland
HBCUGO Production Team
Vice President, Design Michael Potts
Creative Director Nick Weinmiller
Music Donna Jones
Vice President, Design Michael Potts
Creative Director Nick Weinmiller
Music Donna Jones
Direction/Design/Animation | Ranger & Fox
Creative Director Jonathan Larson, Stephen Panicara
Executive Producer Jared Doud
Producer Jennifer Welch
Design Ted Gore, Ben Bullock, Jonny Sidlo, Miro Klasinc, Jeremy Cartwright, Jonathan Larson, Luke Rupp, Phillip Bischel
Animation Ted Gore, Ben Bullock, Jonny Sidlo, Miro Klasinc, Jeremy Cartwright, Jonathan Larson
Xpression Alex Newman
Creative Director Jonathan Larson, Stephen Panicara
Executive Producer Jared Doud
Producer Jennifer Welch
Design Ted Gore, Ben Bullock, Jonny Sidlo, Miro Klasinc, Jeremy Cartwright, Jonathan Larson, Luke Rupp, Phillip Bischel
Animation Ted Gore, Ben Bullock, Jonny Sidlo, Miro Klasinc, Jeremy Cartwright, Jonathan Larson
Xpression Alex Newman
